One of the only Iranian Brands with over 100 years of heritage, and still in lead position with vitality, Raftari Chelokabab considers it’s main asset to be the experience earned through four generations of market history Striving to maintain the customer confidence in our brand, we continue to gaze for brighter horizons for the next generations of market experience. Iranians are renowned for their hospitality as reflected in historical texts and travelogues. The diversity of Iranian cultural ethnicity and tribal rituals throughout the history form the foundation of the colorful cultural manifestations that a tourist can experience and feel delighted. The known warmth of the Iranian people and their inherent sense of hospitality are naturally past on through generations and this stands as the fundamental legacy of Raftari’s culture as established by its founders. Raftari’s success as a Brand has paved the way for it to enter other ventures such as development and management of some of the top commercial centers in Tehran and other major cities of Iran. Through building the Raftari Brand, we have gained invaluable knowledge of the market conditions whereby we recognize a clear lack of educational and vocational training systems in the Hospitality Business. Based on our precise understanding of the Hospitality Industry of Iran and a careful study conducted, we clearly recognize the potential of the market for the long overdue establishment of a training institution – one which would produce the required industry workforce Raftari considers this venture as a new opportunity in the business of Hospitality, not only for its own self-sufficiency but rather on it becoming an industry infrastructure at the National Level. Raftari is one of the Iran’s few old brands which has been active for more than hundred years without interruption and still thriving with full strength Given the history of the brand and its membership as a founding and key member of the trade union, Raftari considers itself to be the right partner to advance the specialized Educational and Training Goals of the Hospitality business. Today Raftari is considered as a trusted partner by many business entities for their entrepreneur activities especially in the field of Food and Beverage where it provides consultation in forming and launching many important projects. The experience and knowledge of Nader Raftari as the sole proprietor of the Raftari Brand has been recognized as a model in business leadership at National levels. Nader’s exemplary entrepreneurship skills is considered a reference point to many business owner and managers active in various industries. For over the course of more than 100 years each of four generations of stands as testimony to what is known today as the important building blocks of the Raftari Brand The foundation of the Raftari Brand was created based on the fundamentals of operational ethics and skills of Ali Akbar Raftari as established 1910. Significant development of the Raftari Brand was made through the leadership of second generation of the family. A matters of human resources and the preservation of the human values where the primary driving factors in development of the brand where Abolghasem and Mahmoud Raftari (The flag holders of National Wrestling Team at the Rom Olympics) further strengthen the foundation of the Brand. The design and the registration of the brand identity of Raftari took shape during the leadership of the third generation. Many legal battles where fought to preserve the integrity of the Raftari Brand from the many attempts to infringe the original copyrights. These legal cases set the precedence in the copyright legal system. Nader Raftari as the third generation of the Brand custodian has successfully expanded the number of branches in accordance with the international management standards. Paving the path for the flow of the energy that the fourth generation has brought to the business. Gaining National recognition through their achievements Hasti and Helia Raftari alongside their father continue to develop the brand through its quality orientation. While focusing on new horizons for the future of the Brand. At this juncture in the life of Raftari Brand, there is a responsibility on our shoulders to maintain the heritage of a true Iranian National Dish -the Dish of the Kings- in order to preserve a small part of the grand Iranian folk culture for the future generations of the Iranians and the world in general through our Brand.